The seeds for HQ Channel were planted when we began developing our concept in May 2008. We knew that we wanted our logo to remain constant to this concept of the healthy growth of a vibrant tree.

We also knew that we wanted to incorporate our "HQ", a brand we have built since 1991 on the cover of every issue of HQ Magazine.

This beautiful visual seemed the perfect marriage of our two ideas.

Art Direction: Charles McCurdy